Digital technology and architecture have become inseparable, with new approaches and methodologies not just affecting the workflows and practice of architects, but shaping the very character of architecture.
In this compendious work, two dozen university professors and lecturers share their vast range of expertise with a professional writer who assembles this into an array of engaging, episodic chapters.
Structured into six parts, the Atlas offers an orientation to the myriad ways in which computers are used in architecture today, such as: 3D Modelling and CAD; Rendering and Visualisation; Scripting, Typography, Text & Code; Digital Manufacturing and Model Making; GIS, BIM, Simulation, and Big Data & Machine Learning, to name but these.
Throughout, the Atlas provides both a historical perspective and a conceptual outlook to convey a sense of continuity between past, present, and future; and going beyond the confines of the traditional textbook, it also postulates a theoretical framework for architecture in the 21st century.
The Atlas of Digital Architecture then understands itself as an invitation to the rich feast of possibilities and professional profiles that digital technology puts on the table today, and hopes to whet the reader’s appetite for exploring and sampling their great potential.
Contributing Editors:
Ludger Hovestadt, Urs Hirschberg, Oliver Fritz
Contributors:
Diana Alvarez-Marin, Jakob Beetz, André Borrmann, Petra von Both, Harald Gatermann, Marco Hemmerling, Ursula Kirschner, Reinhard König, Dominik Lengyel, Bob Martens, Frank Petzold, Sven Pfeiffer, Miro Roman, Kay Römer, Hans Sachs, Philipp Schaerer, Sven Schneider, Odilo Schoch, Milena Stavric, Peter Zeile, Nikolaus Zieske
Writer:
Sebastian Michael
Design and Layout:
Onlab (Vanja Golubovic, Matthieu Huegi, Thibaud Tissot)
Category: Being a ‘Brand’
P. 593–610
In a world that is overwhelmed with visual references, and in amongst the ever-growing informational deluge, how do you articulate an identity for yourself? How do you even pave a path through the ‘Big Plenty’? In this chapter we play through two out of an infinite number of possible ‘scenarios’ to illustrate a particular approach and demonstrate with it a methodology and mindset.